How
has cross-border satellite TV revolutionized the media scenario in India?
In changing the media scenario in India, satellite TV has
played pivotal role.
We can easily find the difference in media before the satellite TV and
after its use. In the territorial
transmissions, cable wires were used and the channels, their effects were
totally different.
Because of the satellite TV, we can now see international channels as
well as private channels, also. The clarity, selection of the colours all these
are more attractive in these channels than DD channels. In DD channels, there
were time-limits of the telecasting. It is not there in any private Indian or
international channels.
With the help of satellite TV, we can know other's culture. We can
understand the cultural difference. We come to know about the influential
factors of the particular culture.
The channels like Discovery, National Geography are
wonderful channels. We get more and more knowledge from these channels.
For example,
some times ago, there was a rumor prevailing in India that because of
the blast with the help of the machine Big-bang, there will be the end of
the world or biggest earth-quake will happen at any place. At that time, the
program about this was broadcasted in one of these channels. It cleared its
aims, the whole process and the truth of it.
Besides
this, the shows about any diseases do not only give information about the
disease but also says about how to behave with the person who has such an
incurable disease.
Animation
series were started by satellite TV. Now the children get religious education
by watching the animation series like 'Ghatotkachha', 'Chhota Bheem' etc...
from the channels like CARTOON NETWORK, Pogo
etc...
Just like how we get the international channels, our Indian channels are
also telecasted in other countries. That's why our Indian culture is spreading
day by day.
For example,
Baba
Ramdev and the 'Yoga' are famous in other
countries. That's why some foreigners come in India just to learn yoga.
Satellite
TV = Knowledge + entertainment
'Every coin has two sides'
Just like this saying, there are some negative effects, also. Sometimes
the people ignore to watch informative show of DD channels and prefer to watch
entertainment show. Some people buy expensive and latest clothes even if they
can't afford. They do it just in the influence by watching the channels of
Fashion Show. Not only in this but in other foreign products also, people buy
or imitate some thing without much consideration but there are more benefits of
satellite TV rather than its disadvantages.
We can
know world-view now very easily. So, we can say that the world is becoming
smaller and smaller. That's why it reminds the term
'Global
village'-> (given by) Marshal Mckehan - a media sociologist.
